Week 2 blog post. "With TikTok Under Fire, Brands that Rely on It Worry"

 I was pretty interested in this article because Tik Tok is something I am surrounded by every single day.  I don't personally use Tik Tok all that much but I do use instagram and youtube, which is essentially the same kind of app.  I find these apps very entertaining and can see how helpful they can be for companies.  I also see how they can have a major negative effect on the youth.  I know plenty of people young and old that genuinely have an unhealthy addiction to Tik Tok.  I always find these tik tok articles very interesting because it seems like every day there's a new conversation about how tik toks are finally getting banned or removed, but it never seems to happen. This article talks about the potential end of Tik Tok, but mainly focuses on how its going to impact a number of businesses and their ways of marketing.One main topic was, Tik Toks significance for beauty and fashion brands.  Tik Tok has become a crucial platform for marketing and sales for companies in the beauty and fashion industries, with many relying on its "discoverability" factor to boost their sales.  Another main topic was the uncertainty surrounding Tik Toks future. The article discusses the uncertainty surrounding tik tik future due to the legislative debates and concerns over data privacy. Companies are concerned about the potential impact of a tiktok ban on their marketing sales strategies.  The third main Topic was the importance of diversification in marketing strategies.  While Tok tok has been instrumental in driving sales for many brands, there is a recognition of the need for diversification in marketing strategies, with some companies considering moving their marketing efforts to other platforms like youtube and instagram.  The value proposition of Tik tok is pretty much, the platform offers a space where users can easily become inspired to explore and publish their own creative content.  It's supposed to be a way for people to express themselves through content in any way they choose. Overall, this article highlights how tik tok is changing the way beauty and fashion companies market their products. Tik Tok has become a popular platform for these industries, giving brands a new way to reach and engage with customers. Companies are using Tik Tok to showcase their products and connect with young customers. It's like a new tool in their marketing toolbox, helping them attract more attention and boost sales.  The biggest challenge that beauty companies face is the uncertainty around the future of tik tok due to privacy concerns and legislative debates. This uncertainty makes it hard for brands to depend only on tik tok for marketing and sales. Some are exploring other platforms like youtube and instagram to address this challenge. Meanwhile, competition among brands on tik tok is growing as they compete for consumer attention. Brands are creating creative content to stand out, but the uncertainty around tik toks future adds complexity to their competition.  The marketing approach of leveraging tik tok is unique because it allows beauty and fashion brands to reach a large audience in a fun and engaging way. By creating short, captivating videos, brands can showcase their products and connect with younger consumers who spend time on tik tok. This approach appeals to a particular buyer persona of young, social media savvy individuals who value authenticity and creativity in their purchasing decision.  The marketing approach using tik tok appears to be effective in reaching a younger audience and generating engagement. It leverages the platform's viral nature and user generated content to promote products authentically. However, reliance solely on tik tok may pose risks due to uncertainties surrounding the platform's future. Therefore, diversifying marketing channels would be advisable to mitigate potential disruptions.  One key takeaway from this article is the importance of staying adaptable in marketing strategies, especially when relying heavily on platforms like tik tok. It's crucial for businesses to diversify their marketing efforts to mitigate risks associated with uncertainties surrounding specific platforms' futures.  This highlights the significance of flexibility and readiness to adjust strategies based on changing circumstances in the digital landscape.